2025年数字化转型新范式报告-钛媒体

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THINK AHEAD —— THINK AHEAD THINK AHEAD THINK AHEAD 17% 52% 17% 5% 8% 28% 38% 26% 8% THINK AHEAD ▪ ▪ 2024 2025 THINK AHEAD • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • THINK AHEAD THINK AHEAD ▪ ▪ ▪ ▪ THINK AHEAD ▪ ▪ ▪ ▪ THINK AHEAD ▪ ▪ ▪ ▪ THINK AHEAD ▪ ▪ ▪ ▪ THINK AHEAD THINK AHEAD ▪ ▪ ▪ ▪ THINK AHEAD THINK AHEAD THINK AHEAD ▪ ▪ ▪ ▪ THINK AHEAD THINK AHEAD ▪ ▪ ▪ THINK AHEAD ▪ ▪ ▪ THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD 12.4 14 15.4 18 21.6 22 决策层 设立数字化转型办公室，统筹规划和方案推进 设立数据平台运营部，专注全局性平台运营 执行层 一把手牵头 目标、策略、资源部署 推动层 各条线成立数字化推进领导组和工作组 按项目跨条线统筹管理，项目执行和推进 单位：亿元RMB THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD ▪ ▪ THINK AHEAD ◆ ◆ THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD ACCA’s Smart Alliance: accounting expertise meets machine intelligence THINK AHEAD 2025 年上半年，中顺洁 柔在全国300万个零售网点中，识别出7.9万家 高潜力网点，精准投放资源，替代过去对100 万家门店平均管理的模式，大幅提升业务效率。 例如在合肥试点中，总共1.6万家社区门店，闭 店率13%，但业务员不到30人，通过模型分析 筛选出900家高潜门店，其中有300家洁柔未覆 盖，业务员聚焦高潜门店，推动区域销售增长 76%。 中顺洁柔退出部分亏损渠 道（如低效KA卖场），聚焦资源于高毛利区域 和新兴折扣系统、美妆连锁等增量市场，改善 经营质量。 通过AI工具的使用，让区 域经营从以前的直接铺货转变为业务员需要思 考“城市内铺哪些货？怎么搭配？”。 THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD THINK AHEAD ACCA ACCA 1904 ACCA 180 257,900 530,100 ACCA 29,000 103,800 11 ACCA ACCA ACCA : ACCA www.accaglobal.com.cn : : ACCA | : @ACCA | : ACCA • / RED | Bilibili: ACCA _ _bilibili THINK AHEAD THINK AHEAD