慈溪市综合物流园区概念性规划方案

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慈 溪 市 综 合 物 流 园 区 概 念 性 规 划 方 案 慈 溪 市 贸 易 与 粮 食 局 杭 州 通 创 物 流 咨 询 有 限 公 司 I 目 录 1 总论·······································································································································································································1 2 建设背景及发展环境··········································································································································································2 3 市场需求及规模预测··········································································································································································3 3.1 园区腹地市场需求分析···············································································································································3 3.2 区域物流地位分析 ······················································································································································6 3.3 园区竞争态势分析 ······················································································································································6 3.4 货运总量分析及预测···················································································································································9 3.5 行业物流市场需求分析············································································································································· 11 4.竞争力分析及战略方向选择···························································································································································13 4.1 基于 SWOT 分析的项目竞争力分析···························································································································· 13 4.2 基于矩阵分析的园区功能配置选择·························································································································· 15 5 发展定位及发展目标········································································································································································16 5.1 指导思想 ··································································································································································· 16 5.2 总体定位 ··································································································································································· 16 5.3 发展目标 ··································································································································································· 16 6 总体布局与交通组织········································································································································································19 6.1 选址及规模······························································································································································ 19 6.2 总体布局方案 ·························································································································································· 19 6.3 交通组织规划 ·························································································································································· 21 7 整体开发模式及各区块建设思路···················································································································································23 7.1 整体开发模式···························································································································································· 23 7.2 各功能区块建设思路················································································································································· 23 8 战略实施保障措施············································································································································································26 8.1 园区信息平台规划 ···················································································································································· 26 8.2 组织构建与人力资源················································································································································· 29 8.3 园区招商策略···························································································································································· 30 8.4 营销推广策略···························································································································································· 30 9 投资估算 ····························································································································································································32 9.1 基础设施投资估算 ···················································································································································· 32 9.2 建筑工程投资估算 ···················································································································································· 32 9.3 投资总额 ··································································································································································· 32 10 建设建议··························································································································································································33 附件一、园区物流功能配置的可行性分析····································································································································· 35 F1 功能配置可行性分析·················································································································································· 35 F2 可行性分析结论·························································································································································· 39 附件二、园区开发建设模式及投融资模式研究·····························································································································40 F1 物流园区开发建设模式介绍······································································································································ 40 F2 慈溪市综合物流园区开发建设模式建议··················································································································· 43 F3 园区投融资模式分析·················································································································································· 44 附件三、园区规模预测 ······································································································································································ 47 F1 供应链集成服务基地·················································································································································· 47 F2 区域分拨分销基地 ····················································································································································· 47 F3 六区············································································································································································ 47 附件四、园区业务模式设计······························································································································································48 F1 区域分拨分销······························································································································································ 48 F2 行业供应链集成服务·················································································································································· 50 F3 物流行业综合服务 ····················································································································································· 53 附图一、项目区位图·················